The Spotify AI remix tool is reportedly set for a first-quarter 2027 launch, and the streamer is considering charging $4–$5 a month on top of Premium, according to people familiar with the plans. Spotify declined to comment. The timing and the price are both said to be undecided.
What the Spotify AI remix tool would do
Paying subscribers could use AI to make new versions of existing songs, such as turning a folk track into a dance remix or having one artist appear to sing another’s song. Spotify is reportedly considering unveiling it around the Grammy Awards in February. Only artists who opt in would be included, even if their label has already signed a licence. Royalties from fan-made versions would go to the original artists, and remix plays would count toward the original tracks in Spotify’s charts. When Spotify and Believe announced their deal, they said the product is built for covers and remixes, not entirely new works. That sets it apart from prompt-based generators such as Suno.
The licensing map: who is in, who is not
Universal Music Group signed first, on 21 May at Spotify’s Investor Day, with a deal covering both recordings and publishing. Merlin followed on 4 August and Kobalt on 13 August. Believe signed on 20 October, and its deal includes its self-release platform TuneCore. Sony Music and Warner Music are still negotiating. Spotify shares rose 13% on the day it announced the UMG deal and its 2030 guidance.
What it means for the business
For Spotify, the add-on tests whether its most engaged fans will pay to create music, not just to listen. That could lift revenue per user without raising the base Premium price. For labels, the opt-in rule means a label licence is not enough: each artist has to agree. Spotify and UMG have reportedly been meeting individual acts, and current stars have been harder to sign up than some older, established artists. How many well-known artists are available at launch may matter more than the price.
For distributors and independents, the Merlin, Kobalt and Believe deals mean indie music could be available from day one. If Sony and Warner are not ready by launch, independents could stand out more than usual. Because remix plays count toward the original tracks, fan versions could promote the originals instead of taking streams from them. The revenue splits have not been disclosed, and the deals with the other two majors could still change the model.
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