Mixmag ANZ Partners with Culture-First Agency Noisy for Expansion
In a dynamic move that promises to reshape the landscape of dance music in Australia and New Zealand, Mixmag ANZ, the leading dance music magazine globally, has officially inked a partnership with noisy, a culture-first agency. This collaboration aims to boost Mixmag’s growth across the ANZ region and further solidify its influence in the global electronic music community.
The exciting partnership will engage noisy in a broad range of activities, including content creation, innovative campaigns, and immersive real-world activations. By doing so, they aim to seamlessly link brands with an audience that is not only engaged but also holds substantial cultural sway in the dance music scene.
One of the most noteworthy aspects of this partnership is that it unlocks access to Mixmag’s extensive global network. This means that content and campaigns produced locally in the ANZ region can also reach international audiences. With over 1.9 million YouTube subscribers and more than 1 million Instagram followers, Mixmag provides noisy and its partners with an unparalleled opportunity to amplify culturally relevant work beyond ANZ.
Noisy itself has established a strong foothold in the youth culture scene, leveraging owned media, events, festival partnerships, and real-time content to connect brands with young Australians. The agency oversees the nightlife platform LINES across major Australian cities like Sydney, Melbourne, and Brisbane, and has built relationships with brands such as Kirin Hyoketsu, Tinder, Scape, and Up&Go, among others. This partnership with Mixmag ANZ comes on the heels of noisy’s recent collaboration with the Maple Social Club, further enhancing its impressive portfolio.
Mixmag ANZ is celebrated for its deep cultural roots and grassroots connections to electronic music communities. The magazine effectively merges editorial content with social media, streaming, event organization, and ticketing services, creating a holistic platform that enriches user engagement both online and offline.
Harry Wilson, Managing Director at noisy, expressed his enthusiasm about the new partnership, noting, “Signing Mixmag ANZ to noisy is a natural fit for us. They’re embedded in culture, just like noisy. Having the ability to take what we build locally and amplify it through their global network is a huge opportunity for both our partners and the communities we work with.”
Kerry Wallace from Mixmag ANZ echoed similar sentiments, stating, “noisy brings a genuinely community-first approach to everything they do. Their ability to connect brands with culture in an authentic way makes them an ideal partner as we continue to grow our presence across the region and beyond.”
This partnership signifies a collective mission to elevate the diverse voices, vibrant spaces, and dynamic scenes that are shaping dance music culture today. It creates new avenues for brands to engage with audiences both locally and on a global scale.
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