Deadmau5 Signs with Independent Artist Group: A New Chapter in an Iconic Career
Canadian electronic music icon Deadmau5, also known legally as Joel Zimmerman, has taken a significant step in his illustrious career by signing with Independent Artist Group (IAG) for comprehensive representation across a diverse array of sectors, including music, film, television, digital content, gaming, and intellectual property. This collaboration promises to mark an exciting evolution for an artist renowned for his innovative contributions to electronic music and beyond.
The Vision of IAG
In a statement regarding the signing, Jim Osborne, CEO of IAG, and Kyle Loftus, president, praised Deadmau5 as “a once-in-a-generation creative force.” They emphasized that his artistic vision aligns perfectly with the future of the entertainment industry—an exciting convergence of music, technology, content, and ownership. They noted that Deadmau5 has consistently been “ahead of the curve” throughout his career, particularly in areas such as live production, streaming, gaming, software, and digital experiences.
The duo expressed enthusiasm about the partnership, stating their intent to leverage IAG’s full resources to help Deadmau5 expand his intellectual property into various digital and traditional media platforms while simultaneously cultivating his global music presence. According to them, while music will remain at the core of his work, the potential for growth spans far beyond the traditional boundaries of the music industry.
A Shift in Representation
Prior to joining IAG, Deadmau5 was represented by Creative Artists Agency (CAA). His transition to IAG signifies a pivotal moment where he plans to reinvigorate his business ventures and creative projects. Among these are his digital interview series “Coffee Run,” and Oberhasli Games, a company focused on video game development. Furthermore, he intends to enhance Auto/Pilot, his groundbreaking live-performance software designed for dynamic mixing, real-time arrangement, and automation.
Deadmau5 expressed his excitement about this new partnership, citing IAG’s impressive history of creating crossover content and ownership opportunities for musicians. He articulated his aspirations for continually evolving his work across various domains, from touring to technology, underscoring the compatibility he sees with IAG’s goals.
A Legacy of Innovation
Since bursting onto the music scene in 2005, Deadmau5 has established himself as a major player in the electronic music landscape. His influence spans over decades, during which he has not only pushed musical boundaries but also become a vocal advocate for artist rights and ownership in the recording industry. Notably, his label Mau5trap has become a respected platform, showcasing talented artists such as Skrillex, Rezz, Noisia, Feed Me, and i_o.
In a notable development earlier in March 2025, Deadmau5 made headlines again by selling his song catalog and the Mau5trap label to Create Music Group for an estimated $55 million. This substantial deal encompassed the sound recordings and copyrights for over 4,000 songs and established a joint venture aimed at future projects under his name and label.
Continuing the Journey
Despite these major shifts, Deadmau5 remains committed to leveraging his creativity and entrepreneurial spirit. He continues to be represented by Dean Wilson from Circuit Group/Seven20 and attorney Dina LaPolt, ensuring that his business and artistic journey remains firmly guided as he ventures into this new phase of his career.
With the endorsement of IAG and a focus on expanding his reach across various media, Deadmau5 is poised to embark on an exciting chapter that not only further solidifies his legacy in the music industry but also pushes the boundaries of what an artist can achieve in today’s multifaceted entertainment landscape.
