Ukrainian DJ and Producer Miss Evelina Introduces Her New Label NØERA Ahead of Its Amsterdam Dance Event Debut
Photo credit: Miss Evelina Official
For Miss Evelina, the launch of her label, NØERA, signifies more than just a new chapter in her career; it embodies her vision of a platform that transcends the traditional boundaries of music releases. Scheduled for its inaugural showcase during the Amsterdam Dance Event on October 21st at Panama Amsterdam, NØERA aims to blur the lines between art, music, and human connection.
The label’s debut coincides with the release of ‘Offline,’ a thought-provoking three-track EP that delves into the juxtaposition of digital communication versus genuine, in-person connections. This musical exploration is set against a backdrop of notable performances by artists like TH;EN, Mila Journée, ENAI, Mark Hoffen, and Skuro.
The Journey to NØERA
In an engaging conversation with EG, Miss Evelina reflects on her journey, beginning with her musical roots and leading into the launch of NØERA. She currently finds herself in Amsterdam, buzzing with anticipation and excitement. “These days have been a beautiful kind of chaos!” she shares, alluding to the monumental occasion on the horizon. “I watch a vision that once existed only in my imagination come to life.”
Roots in Music
Miss Evelina’s musical odyssey began in her childhood, firmly planted in classical music through formal training. Yet it was her discovery of electronic music that ignited a passion within her that she knew would shape her future. “The ability of electronic music to connect thousands of strangers through one shared emotion became a driving force for me,” she recalls, illustrating the transformative power of sound that led her along this path. “Music stopped being something I simply loved and became something I wanted to live for.”
Cultural Influences
Her Ukrainian heritage plays a crucial role in shaping both her identity and artistic expression. “We carry a particular kind of strength, determination, and ability to keep moving forward,” she explains. Living in various countries and interacting with diverse cultures has enriched her creativity while her roots remain a vital part of her character. “I’m incredibly proud to represent Ukraine on the international electronic music scene,” she asserts.
The Vision Behind NØERA
Establishing NØERA marks a pivotal moment in her artistic journey. “I realized I didn’t want to simply follow an existing direction; I wanted to create my own,” she states. For Evelina, NØERA is a “creative universe” where diverse elements such as music, art, fashion, and cultural expression come together. The philosophy of the label — “We don’t follow trends. We start eras.” — encapsulates her ambition to redefine the industry landscape.
‘Offline’: A Reflective Exploration
The release of the ‘Offline’ EP reinforces her vision, addressing the disconnect inherent in our digital age. “We’ve never been so connected digitally, yet sometimes we’ve never felt so disconnected from real life,” Evelina muses. Each track—‘CREW,’ ‘ALIVE,’ and ‘NO SIGNAL’—encourages listeners to abandon their screens and embrace tangible interactions, forging deeper bonds amid a noise-filled world. “Find your crew. Feel alive. Lose the signal,” her motto entices listeners to step back and engage with their environment.
The Creative Process
When crafting music, Evelina emphasizes that emotion serves as the cornerstone of her creative process. “Every track I create carries its own story, meaning, and message. And that’s what matters most to me,” she explains, highlighting that each finished piece should resonate on a deeper level with her audience. The challenge remains to translate those personal emotions into tracks that evoke sincere feelings, expanding the depth of the connection on the dancefloor.
Support from Peers and Achievements
Miss Evelina has received endorsements from prestigious artists like ARTBAT and David Guetta, affirming her budding presence in the global music scene. “It’s an incredible feeling when artists you’ve admired start playing your music,” she says. Each moment of recognition serves as both validation and inspiration to push her ambitions further, not as milestones but as stepping stones in her journey.
The ADE Showcase: A Meaningful Experience
As Miss Evelina prepares for the NØERA showcase at the Amsterdam Dance Event, she explains how significant her vision for the event is. “I wanted NØERA to have its own identity, atmosphere, and story,” she confides. Each artist on the lineup has been carefully curated to deliver an unforgettable experience. Her ultimate expectation? To see attendees immersed in the moment—dancing and connecting without distractions—creating lasting memories and feelings.
Building Communities
Aside from NØERA, Evelina is also the driving force behind Hot Girls Love Techno, a project aimed at uniting women in the electronic music community. “I believe in the power of women supporting women,” she asserts, fostering an environment where collaboration thrives over competition. Inspired by her transformative experience at Burning Man, Evelina strives to cultivate genuine relationships based on shared passion rather than self-interest.
Coping with Today’s Pressures
In a world increasingly obsessed with visibility, Evelina recognizes the delicate balance of being noticed versus being remembered. “There’s a big difference between being noticed and being remembered,” she cautions, reminding aspiring artists that authenticity ultimately leaves a lasting impression. She wishes to navigate the creative pressures while maintaining her individuality and voice in the evolving music landscape.
A Bright Future Ahead
Reflecting on her journey, Evelina acknowledges that her curiosity fuels her ambitions. “I still have absolutely no idea what I’m truly capable of. And I can’t wait to find out,” she muses. With dreams of expanding NØERA into a culture-defining entity that transcends mere record releases, she is committed to exploring potential and creative possibilities.
As NØERA readies for its debut, Miss Evelina is set on transforming the electronic music scene with innovative experiences that resonate deeply with audiences. She expresses gratitude for the opportunities and challenges that lie ahead, eagerly anticipating where this path will lead her as she and her community forge forward together.
Join Miss Evelina and the NØERA crew at the showcase on October 21st, 2026, at Panama Amsterdam. Event details and tickets can be found through the Amsterdam Dance Event.
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