OMNOM is making waves in the electronic music scene once again, this time by collaborating with the enigmatic rapper and artist Tommy Genesis on the track ‘Pressure,’ released under Insomniac Records.
This exciting partnership merges the sonic worlds of two artists known for their distinctive and unconventional approaches. OMNOM has crafted a unique niche over the years with his bass-heavy house music that embraces a playful spirit, inviting listeners to dance rather than take things too seriously. On the other hand, Genesis has been a trailblazer in hip-hop, known for infusing her music with themes of sexuality, identity, and provocative self-expression that challenge the norms of the genre.
The track ‘Pressure’ brilliantly synthesizes these two worlds, creating a sonically rich experience. Genesis’ restrained yet captivating vocal delivery complements a darker tech house groove, as the production progressively layers heavy bass movements, tight percussion, and intricately warped synths. Unlike many house tracks that often relegate vocals to mere snippets around a drop, ‘Pressure’ places Genesis’ voice at its core, allowing her artistic essence to shine through.
This collaboration arrives during a particularly dynamic chapter for OMNOM. Recently, he made waves with ‘Take You There,’ a release through HYPERBEAM, his collaboration with Australian producer Odd Mob. Released on July 24, the single embodies the duo’s ever-evolving partnership, which has gained substantial traction in the global electronic music circuit.
OMNOM and Odd Mob’s prior collaboration, ‘Losing Control,’ served as a launching pad for their creative synergy, reaching No. 1 on Beatport’s overall Top 100 and making its way onto Billboard’s Hot Dance/Electronic Songs chart. This success solidified their artistic relationship and ultimately gave rise to the innovative project HYPERBEAM.
Tommy Genesis Brings a Different Energy to House Music
Tommy Genesis, a Vancouver-born artist, has built her career outside traditional genre constraints, characterizing her earlier work as “fetish rap.” Her creative vision blends hip-hop with thought-provoking visual artistry and discussions that revolve around sexual and personal identity. This willingness to push boundaries has become a hallmark of her sound.
Her journey has also drawn her further into electronic music realms, collaborating with notable artists like Marlon Hoffstadt, The Martinez Brothers, and Austin Millz. Moreover, her work with mainstream icons including Charli XCX, Lana Del Rey, and Nessa Barrett has helped introduce her unique approach to a wider audience. Her recent feature on Lana Del Rey’s track ‘Peppers’ marked a significant milestone, bringing her art to the attention of pop music enthusiasts.
With ‘Pressure,’ Genesis offers a fresh interpretation of house music, honoring her authentic style while seamlessly integrating into the club atmosphere. Rather than compromising her artistic integrity for the genre, her vocals become the central element of the track, showcasing her distinctive identity beyond hip-hop confines.
As anticipation builds ahead of its wider release, the buzz around ‘Pressure’ has already begun to resonate with DJs and producers alike. Renowned DJs like Nicky Romero and Martin Garrix have introduced ‘Pressure’ in their respective radio shows, hinting at a promising response from the electronic music community.
For OMNOM, this release not only expands his discography but also reinforces his pivotal role in the evolving landscape of electronic music, especially during a year filled with extensive touring and exciting projects like HYPERBEAM. Returning to Insomniac Records, a label significant to his artistic journey, adds another layer to this emerging narrative of artistic collaboration and growth.
Explore the innovative sounds of OMNOM feat. Tommy Genesis – ‘Pressure’ below.
