Mainstay of British Pop, Ellie Goulding, has dropped a new music video to accompany her first solo electronic dance track,
‘Ravers’
. And it does not disappoint!
From the get-go, the music video heralds a vibrant homage to the club scene, awash with camp visuals and exuberant choreography that will evoke nostalgia for many 2010s music videos. Its self-aware cinematography captures the spirit of the nightlife and reflects Goulding’s affection for her Queer and Alternative fanbase.
Directed by the talented Sean Price Williams, who has an impressive history working with stars like Sabrina Carpenter and Addison Rae, the video plunges viewers into an underground rave, establishing a backdrop of frenetic energy. The experience is encapsulated in a fleeting three and a half minutes, seamlessly integrating with the techno beats that anchor the track.
The video opens with Goulding making a striking entrance into an abandoned rave venue, mirroring the vibe of Nicole Scherzinger’s hit, ‘Wet’. The scene sets the stage for her forthcoming dance ritual, combining casual yet captivating attire with impressive dancing that resonates throughout the video. Her precision in choreography brings a level of expertise to the performance that is truly commendable.
As the song reaches its crescendo, viewers are treated to an exuberant display of movement with Goulding dancing freely among a crowd dressed in bohemian styles. The lively atmosphere conjures memories of Rita Ora’s 2012 anthem, ‘How We Do (Party)’, capturing the excitement and chaos of night-time revelry with aplomb.
The video embraces an unapologetic representation of nightlife, highlighted by moments of same-sex affection, adorned with pearls and leather. It eschews any semblance of subtlety, creating a pulsating exploration of a vibrant, underground scene. The figurative warmth radiates through, inviting viewers to lose themselves in the rhythm and celebration of life.
With the release of ‘Ravers’, we also glimpse a shift in Goulding’s musical direction, as she prepares for her seventh studio album, ‘I Know Too Much’, set for release on September 4th. It marks a return to her dance-pop roots while embracing elements of trance and euro-house, creating a fresh yet familiar sound that resonates with long-time fans and newcomers alike.
This release tantalizes the audience about what’s in store for the album, potentially laying the framework for a performance that could dominate festivals like Mighty Hoopla next year. The infectious energy of ‘Ravers’ seems an obvious choice for a headline slot, and if the track is any indication, fans should prepare to dance their hearts out when Goulding takes the stage.
Cory Gourley
Image: ‘Ravers’ Official Single Cover
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