The wedotv Fire TV Channels agreement puts seven of the Swiss-based streamer’s FAST channels on Amazon’s free, ad-supported hub this autumn, and with it comes wedotv’s first move into Japan.
What the wedotv Fire TV Channels deal covers
The deal works in three layers. Three channels, time2Rlx, wedotv Big Stories and wedotv Cars, are set to run on Fire TV Channels in every market. German viewers get localised DACH versions of wedotv Cars, wedotv Sports and wedotv True Stories. In Japan, wedotv’s factual channel Get Factual becomes the company’s first presence in the country. The company has not given individual launch dates.
Iza Piotrowska, SVP Global Business Development at wedotv, said joining Fire TV Channels is a major step for the international distribution of its channel portfolio. She added that Japan is an important new market for the company.
Why the structure matters
The deal shows a pattern that is now common in FAST distribution. Channels with little dialogue and broad appeal go global, while sports and storytelling feeds are tailored for each region. time2Rlx is a good example of the global layer. It was launched with ZDF Studios and shows 4K-to-8K nature footage set to ambient sound or soft music, so language barriers hardly apply.
Amazon’s hub is a big prize. When Fire TV Channels launched in 2023, Amazon said it had about 200 million Fire TV devices worldwide and around 400 programming partners. It also said monthly FAST viewing hours on Fire TV had risen 300% in six months. Demand is still growing: eMarketer projects 131 million FAST users in the US this year and US$38 billion in CTV ad spending in 2026.
A steady run of platform deals
This is the latest in a string of distribution deals for wedotv. In July 2026 it signed its first TiVo Channels agreement in Europe. It has also expanded on LG Channels into MENA, Asia and Latin America, and added MENA and South Africa on VIDAA. In December 2025, Samsung TV Plus agreed to carry three wedotv channels in Asia-Pacific. The company says it runs around 20 FAST and free-to-air channels.
For rights holders and investors, the point is that FAST distributors grow by stacking platforms, adding one more connected-TV operating system at a time. Each new platform brings more reach and advertising inventory. Japan stands out because Amazon has been building local features there, such as a dedicated anime hub. That makes Japan a test of whether Western factual programming can find an audience in a crowded local market.
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