The Rise of Daytime DJ Culture: Meet DJ Teems and Club Presso
The COVID-19 pandemic forced many individuals to reevaluate their passions and pursuits, and for some, it became an opportunity to explore new creative avenues. This was the case for Mohrhauser, who embraced the isolation of lockdown to teach himself the art of DJing. “I taught myself how to DJ during COVID,” he shared, reflecting on a transformative period that led him to identify himself as DJ Teems. With a newfound passion, he began securing bookings to provide lively beats to a world emerging from the clutches of a global pandemic.
A Vision Takes Shape
With DJ Teems in tow, Eichmann looked to capitalize on the burgeoning trend of daytime pop-up DJ operations that had been gaining traction primarily on the West Coast. These events, often hosted in local coffeehouses, became a popular means of escaping the monotony of lockdown life while emphasizing the importance of community in uncertain times. Eichmann explained, “Daytime popup DJ operations were gaining popularity on the West Coast,” revealing a keen awareness of changing social dynamics where audiences craved more than just caffeine; they sought a vibrant atmosphere to enhance their coffee experience.
“I am an authority on dance music and coffee,” Eichmann declared with a cheerful disposition, fully endorsing the union of these two seemingly disparate worlds. The idea of pairing the rhythmic pulses of electronic dance music with the cozy ambiance of a coffee shop presented an appealing proposition. Through this venture, dubbed Club Presso, Eichmann aimed to create a fresh format that would breathe life into calm Saturday mornings, transforming the usual coffee run into an energizing musical experience.
Curating the Soundtrack to Your Coffee
Eichmann articulated the essence of Club Presso, which seeks to amplify the unique vibes of each coffee shop with a carefully curated playlist. “Every coffee shop has its own unique vibe, and we want to enhance it with a specially curated playlist,” he elaborated. This clear focus on enhancing the customer experience epitomizes the ethos behind their initiative—a desire to create memorable moments through the fusion of sound and café culture.
However, Eichmann and Mohrhauser are not about to turn their coffee spaces into rave venues. Customers can rest assured that there won’t be wailing Skrillex beats bellowing from the speakers, nor will they be subjected to bland elevator music. Instead, DJ Teems has promised a diverse catalog featuring infectious tracks from dance music luminaries like Calvin Harris and Fred Again. This careful selection aims to strike the right balance—to energize patrons without overwhelming the inviting and warm atmosphere of their favorite coffee spots.
A Dose of Energy in Everyday Life
In the midst of juggling new responsibilities in his post-college life, Eichmann emphasized the importance of infusing a little excitement into the ordinary. “We may not have much nightlife anymore,” he remarked, “but there’s no reason why we can’t enjoy a bit of EDM at 9 a.m.” This perspective resonates with many who are yearning for the vibrancy that social gatherings used to provide. Through Club Presso and DJ Teems, Eichmann is not just focusing on music—he’s creating an experience that brings people together while rekindling the joy of shared moments.
The Future of Coffee and DJing
This partnership between DJ Teems and the revival of coffeehouse culture heralds a new chapter in both the music and café scenes. As they navigate the waters of post-pandemic life, Mohrhauser and Eichmann embody the spirit of innovation, uniting diverse passions into a singular vision that invites communities to gather, connect, and celebrate life—one beat and one cup of coffee at a time. The operation stands as a testimony to the resilience of creativity, and as more coffee shops embrace this trend, it sparks excitement about what the future holds for both the arts and everyday social interactions.
