Cleveland’s HoneyLuv continues to push her artistic vision to new heights with “Good Measure,” her latest single and the first release on her freshly launched label, 4 THA LUV. Showcasing vocals from Cor.Ece and Gavin Turek, the release pairs her growing presence as a producer with a wider commitment to artist development and building a musical community.
“Good Measure” serves as an exciting introduction to 4 THA LUV, boasting spirited vocals and a groove-inducing bassline that seamlessly fit into HoneyLuv’s expanding catalog of house hits. This vibrant track not only highlights her talent as a producer but also represents her dedication to fostering collaboration within the music scene.
Prominently featured in the first half is Gavin Turek, who delivers a commanding chorus that complements the track’s soulful essence. His powerful vocals add depth, drawing listeners into a danceable rhythm that is both infectious and uplifting.
The arrangement of “Good Measure” is meticulously crafted, beginning with shimmying percussion paired with lively piano chords and sharp, yet plush rave synths. This combination offers a rich soundscape without compromising the song’s overall balance. As different elements weave together, they create a tapestry of sound that captivates the audience.
In the second half, Cor.Ece takes the spotlight, showcasing his own lead and harmonies, which further enrich the track and bring its spirited theme full circle. His contributions emphasize the collaborative ethos that HoneyLuv is keen to promote through her new label.
This launch of “Good Measure” on 4 THA LUV is not just about music; it reflects HoneyLuv’s broader commitment to creating an inclusive and innovative musical community. Envisioned as both a label and creative platform, 4 THA LUV aims to merge music, events, and mentorship, fostering talent and encouraging artistic expression within the club culture scene.
A key focus of 4 THA LUV will be on building tangible opportunities for emerging artists, making it a vital cultural hub within the dance music landscape. HoneyLuv describes her label as a space where music, local scenes, and communities intersect, creating meaningful connections and shared experiences.
Reflecting on the significance of “Good Measure,” HoneyLuv shares:
“Good Measure is more than a record to me. I made this song two years ago, so finally being able to release it into the world through my own label, 4THALUV, makes this moment that much more special. It feels like full circle. A reminder that some things are worth waiting for, and everything happens when it’s supposed to. This one has been mine for a long time, and now it’s finally yours.”
This year has been a remarkable one for HoneyLuv, following her previous hits, including “Don’t Stop” featuring Muni Long, “I Need U” with TSHA, her remix of 112‘s classic “Dance With Me,” and “High in Ibiza” featuring Marshall Jefferson and rhys from the sticks.
Following the successful launch, HoneyLuv plans to perform at a series of major events. Fresh off the US Open Finals afterparty, she’s set to storm the stage at Pacha Ibiza, followed by a highly-anticipated gig at Boiler Room Los Angeles. Her schedule also includes appearances at Defected Malta, Glitterbox at Amnesia, the upcoming Amsterdam Dance Event, and Harbourlife in Sydney.
Stay tuned for more from HoneyLuv and experience the energy of “Good Measure” as it paves the way for a new chapter in her artistic journey.
