Cleveland’s HoneyLuv continues to push her artistic vision to new heights with “Good Measure,” her latest single and the first release on her freshly launched label, 4 THA LUV. Showcasing vocals from Cor.Ece and Gavin Turek, the release pairs her growing presence as a producer with a wider commitment to artist development and building a musical community.
“Good Measure” is not just a title; it embodies the essence of this vibrant track. Spirited vocals and a groove-inducing bassline make it the perfect launch for 4 THA LUV, while seamlessly fitting into HoneyLuv’s expanding catalog of house hits. This single marks a significant step in her evolution as an artist and entrepreneur.
In the first half of the track, Gavin Turek takes center stage with a commanding chorus that resonates effortlessly within the soulful fabric of the song. His voice acts as an anchor, drawing listeners in with its rich texture and emotional depth. As the track unfolds, listeners are treated to an intricate blend of shimmying percussion, lively piano chords, and sharp yet tempered rave synths. This layered production creates a fullness that enriches the listening experience, all while maintaining an elegant balance throughout the track.
As we transition into the latter half, Cor.Ece steps forward, infusing his unique lead and harmonies that bring a sense of completion to the song. His contribution elevates the track’s earnest spirit, making “Good Measure” not just a collaboration, but rather a tapestry of musical dialogues representing the commitment to creativity and unity intrinsic to the label. The synergy between the artists leads to a beautiful crescendo that captivates the audience, leaving them yearning for more.
“Good Measure” is a key release on HoneyLuv‘s imprint 4 THA LUV, an endeavor designed to cultivate a collaborative spirit and foster a thriving community of creators. More than just a music label, 4 THA LUV is envisioned as a cultural platform that will integrate various aspects of the music industry, including event curation, content creation, and mentorship. This initiative is a testament to HoneyLuv’s ongoing dedication to inclusivity, innovation, and club culture, aiming to uplift and empower emerging talents within the scene.
A central focus of 4 THA LUV is the cultivation of opportunities for the next generation of artists. HoneyLuv emphasizes that her label will serve as “a cultural platform within dance music built around freedom, connection, and self-expression.” Here, music, artists, local scenes, and communities converge, providing a fertile ground for collaboration and creativity.
Reflecting on the significance of her new label, HoneyLuv shares her personal connection to “Good Measure.” She recalls, “Good Measure is more than a record to me. I made this song two years ago, so finally being able to release it into the world through my own label, 4THALUV, makes this moment that much more special. It feels like full circle. A reminder that some things are worth waiting for, and everything happens when it’s supposed to. This one has been mine for a long time, and now it’s finally yours.”
The launch of her label arrives amidst an extraordinary year for HoneyLuv, following significant releases such as “Don’t Stop” with Muni Long, “I Need U” featuring TSHA, and her notable remix of 112‘s “Dance With Me.” Adding to her acclaim are collaborations like “High in Ibiza” alongside Marshall Jefferson and rhys from the sticks. These achievements position her as an influential figure in the contemporary dance music landscape.
Recently gracing the vibrant atmosphere of the US Open Finals afterparty, HoneyLuv continues to keep her momentum, heading towards iconic venues such as Pacha Ibiza and Boiler Room Los Angeles. She has exciting appearances lined up at Defected Malta, Glitterbox at Amnesia, and the renowned Amsterdam Dance Event, as well as Harbourlife in Sydney.
To catch a glimpse of her latest work, listen to “Good Measure” below:
