Monster Energy Up & Up Festival Announces OMNOM as Fall 2026 Headliner
A Decade of Musical Innovation:
The Monster Energy Up & Up Festival, recognized as the longest-running college music tour in the United States, has officially revealed that the acclaimed house music producer OMNOM will headline its Fall 2026 tour. This marks a significant milestone as the festival celebrates its tenth anniversary, having hosted influential artists like Dom Dolla and Disco Lines, paving the way for emerging talents in the music scene.
OMNOM: A Return to His Roots:
Reflecting on his journey, OMNOM expressed his excitement about this opportunity: “I never DJ’d any of the big parties back when I was in college. Thanks to Monster Energy Up & Up, I’m coming back to headline them instead.” His sentiment captures the unique allure of college crowds, known for their unparalleled energy and passion for music. OMNOM aims to connect with the next generation of dance music lovers, promising an unforgettable experience for the lucky four campuses selected to host the festival this year.
An Innovative Model:
Over the years, the Up & Up Festival has adopted a pioneering ticketing structure that typically sees tickets sell out within just 48 hours, often before any concrete details about dates or venues are announced. The festival’s popularity stems from its grassroots approach, where more than 100 student ambassador teams compete to bring the tour to their campus. These teams actively promote the event through dynamic marketing strategies, including campus activations, bar takeovers, Greek presentations, and influencer campaigns, creating a buzz that ensures high demand.
Competition and Campus Involvement:
Each campus team manages its own social media presence, particularly through Instagram, and competes fiercely during the ticket presale window. The top four schools based on ticket sales earn the right to co-produce the festival alongside Up & Up producers. This collaboration allows them to showcase their own DJ openers, foster local talent, and cultivate a shared community atmosphere, culminating in what promises to be the most anticipated event of the semester.
Risk-Managed Ticketing:
An innovative aspect of the ticketing model is that credit card charges are applied solely to the winning teams’ accounts, minimizing financial risk for students. Additionally, purchasing options through platforms like PayPal and Venmo amplify accessibility, welcoming an even broader audience. This carefully structured approach has consistently led to sold-out events in premium college venues long before the dates and locations are confirmed.
Real-World Experience for Students:
The festival is designed not only for entertainment but also as a learning platform. Students gain firsthand experience in various fields, including marketing, promotion, and live event production. “Applying to Up & Up has been one of the best decisions I’ve made in college,” says Lefty Howland, a fifth-year advertising major at the University of Oregon. His journey from ambassador to pivotal roles within the festival emphasizes the genuine personal and professional development opportunities embedded in the festival’s framework.
A Look Back at Past Artists and Future Plans
Celebrating Past Winners:
The festival’s illustrious past includes a range of recent winners, including prominent universities such as Cal Poly, Miami-Ohio, and the University of Tennessee, who have all hosted successful events featuring well-known artists. In total, a diverse array of schools, from the University of Alabama to UC Davis, have contributed to the festival’s rich tapestry through their vibrant campus cultures, each infusing the Up & Up experience with their unique flair.
Expanding the Outreach:
Continuing its mission to foster musical talent and college spirit, the Up & Up Festival is expanding into new territories and introducing special awards for schools that have not won since the pandemic. The “National Pep Rally,” a virtual event attracting participants from over 200 institutions, showcases industry speakers, educational workshops, and surprise performances in the lead-up to the presale competition.
Mark Your Calendars:
The Fall 2026 national competition kicks off on September 15th at 4 p.m. EST. As anticipation builds, winning festivals will occur throughout October and November, promising a season filled with exhilarating music and community celebration.
The Phenomenal Rise of OMNOM
Who is OMNOM?
A key player in modern house music, OMNOM has become synonymous with energizing and memorable tracks. His artistic ethos prioritizes authenticity, creating music that resonates deeply within club and festival settings alike. His ascent in the industry has been marked by collaborations with renowned artists such as Tiësto and Martin Garrix, solidifying his status as a household name.
Chart-Topping Success:
OMNOM’s work is not just confined to club playlists; he has dominated the Beatport charts, even achieving a number-one record with “Losing Control” in 2023. His prolific output with the collaborative project HYPERBEAM has kept him at the forefront of listeners’ minds, further propelling his career forward with successful releases noted for their wide-reaching appeal.
Extensive Performance History:
His live performances are nothing short of spectacular, having graced stages at major festivals like Coachella and EDC Las Vegas, and venues including the Hollywood Palladium. As he continues to carve out his niche, the dance music world eagerly anticipates his upcoming projects and performances.
Connect with the Up & Up Community
The Up & Up Festival not only focuses on bringing top-notch entertainment but also on cultivating a community of passionate music lovers and aspiring professionals. College students interested in joining this vibrant network can apply through the festival’s website, gaining valuable insights and experience along the way.
In an era where music not only fuels festivities but also brings people together, the Monster Energy Up & Up Festival stands as a beacon of creativity, innovation, and youthful exuberance. Keep an eye out for more announcements as we approach an exciting fall season filled with beats and unforgettable moments.
