The Evolution of AFEM and the Global Dance Music Scene

The Association For Electronic Music (AFEM) has witnessed significant transformation under the leadership of Finlay Johnson, a former WME music agent who took on the role of COO in 2023 and later became the CEO. His journey reflects not only a shift in personal career trajectory but also a broader evolution in how the electronic music industry is perceived and structured globally.

A Trade Body in Transition

As Johnson points out, AFEM is currently navigating a pivotal moment. With the increasing complexity of the music landscape, the organization has bolstered its team to reflect diverse perspectives. This includes hiring professionals with backgrounds in both recorded music and American markets, a move aimed at enhancing global outreach. “We’re trying to be a truly global trade body,” Johnson mentions, emphasizing the necessity of representation in different countries. By incorporating a more international team, AFEM aims to create a platform that genuinely reflects the multifaceted voices of electronic music stakeholders around the world.

The Importance of a Collective Voice

In a rapidly changing, borderless world, the music industry is experiencing a transformation in how talent navigates the globe. “We were formed 13 years ago to provide a collective voice for quite a decentralized sector,” he explains. With members from 40 countries, AFEM aims to cater to the unique needs of its diverse stakeholders, ranging from artists to managers and labels.

Key Focus Areas for Members

Johnson outlines three critical areas of focus for AFEM’s members:

1. Business Development: Networking and building relationships remain paramount. Members are increasingly looking for opportunities to connect with others in the industry.

2. Education: Providing case studies and best practices is essential for professional development. This educational aspect helps members navigate the intricacies of the electronic music scene.

3. Lobbying: Rather than traditional advocacy, AFEM’s approach involves engaging with industry stakeholders to represent its members effectively. Johnson stresses the importance of being a voice for the diverse ecosystem of artists, labels, and rights-holders.

Navigating Contemporary Policy Issues

In an era marked by significant technological advancements, AFEM has taken the lead in addressing ethical concerns related to artificial intelligence. The launch of the ethical AI Principles last year signifies a commitment to educate members about navigating this new landscape. The principles focus on critical issues like consent and moral rights, intending to provide a fair framework for creators and rights-holders in an AI-driven world.

Economic Growth Amid Challenges

The recent NTIA report highlighted a 3% annual growth in UK electronic music’s economic activity, a hopeful sign amid broader financial pressures. “It’s about how we’re culturally evolving,” Johnson asserts. He emphasizes that the essence of electronic music lies in community building, where clubs and labels create collective experiences for audiences, contributing to a vibrant cultural scene.

Addressing Venue Challenges

Despite the growth, Johnson acknowledges the ongoing challenges for electronic acts in the UK, particularly related to venue accessibility. Talent increasingly gravitates toward international markets due to higher earning potential. However, he believes that fostering local scenes can address this gap. Artists like Hannah Laing and Ewan McVicar have successfully built dedicated communities in their respective cities, showcasing that regional talent can gain international recognition while still maintaining local roots.

Cultivating Healthy Local Scenes

The emergence of vibrant local scenes in cities like Edinburgh and Dundee underscores the resilience of electronic music in the UK. Johnson’s perspective as a non-London-based CEO allows him to observe this critical development. He cites clubs like Sneaky Pete’s in Edinburgh as examples of venues that adapt and innovate to meet audience demand, which is crucial for fostering a thriving music community.

International Influence of UK Club Brands

The phenomenon of UK club brands having international appeal signifies the global footprint of the UK’s electronic music scene. Brands like Teletech have successfully expanded beyond regional confines, demonstrating that not only talent but also club brands and promoters are valuable cultural exports. The interconnectedness of community and sound allows for a richer, more diverse electronic music landscape that resonates on an international scale.

The Surge in Exports

The NTIA report also indicates an 8% rise in UK exports of electronic music, fueled by long-standing cultural influences and innovative artists. Johnson emphasizes the importance of artistic risk-taking, which propels emerging artists, like Fred Again…, into international acclaim. The cultural confidence originating from the UK’s rich clubbing history contributes to nurturing the next generation of DJs and producers.

Advocating for Gender Balance in Electronic Music

AFEM has joined forces with initiatives like Not Bad For A Girl to address gender balance in club and festival line-ups. Johnson acknowledges that while some progress has been made, work remains, particularly in venues that may not disclose line-up gender distribution. He advocates for continued focus on inclusivity, especially in high-profile destinations like Ibiza and Mykonos.

A Promising Outlook for Dance Music

Looking ahead to 2026, Johnson remains optimistic about the evolution of electronic music. He notes that it continuously reinvents itself, capable of scaling from intimate clubs to larger venues like Alexandra Palace. This flexibility is vital for sustaining energy and engagement in the electronic music community, showcasing its ability to adapt to audience preferences and environmental shifts.

In sum, AFEM’s journey under Finlay Johnson’s leadership reflects the dynamic nature of the electronic music industry. Through fostering global connections, advocating for ethical practices, and nurturing local scenes, AFEM proves that the electronic music landscape is not only resilient but also ripe for further cultural exploration and growth.