Can you talk us through your career progression? Was there a big break moment? Are there any key moments that pushed your career to new levels?
My career has been more of a steady, natural progression rather than a series of big breaks or intense hype. There have certainly been key moments that helped me grow. For example, signing my first EP with Len Faki’s label Figure was a significant step. It led to opportunities to perform at his showcases, which opened new doors for me and exposed me to a broader audience. Those experiences allowed me to build my name and establish more connections within the industry.
What are the biggest challenges facing DJs and techno artists today?
One of the main challenges today is the saturation of DJs and content, especially on social media. Standing out has become increasingly difficult. A few years ago, it was already a lot to juggle being a DJ, producer, graphic designer and sometimes even a label manager. Now, it feels like artists are also expected to be social media managers, content creators, video editors and even influencers. It can be overwhelming and often has very little to do with music itself. On the other hand, what has changed is that now it seems more important to be an influencer than to be an actual musician, which is rather an involution than an evolution in my eyes. The focus has shifted, and maintaining authenticity can be tough in this landscape.
Tell us about the formation of Involve Records and the work it does today.
Involve Records started as a platform purely for my own music. I grew tired of dealing with A&Rs, artistic guidelines and unanswered emails, so I decided to create my own outlet. Over time, I realized there were a lot of talented artists out there whose music deserved to be heard. So, I decided to open Involve to other artists as well. What Involve Records then became was not only a platform to release music but also one that organized showcases and tours around the world, helping bring the sounds we love to a wider audience and supporting other artists in the scene.
How vital can labels still be in today’s music industry landscape?
I think labels have lost some of their influence, especially in the electronic music scene. Years ago, releasing on a certain label could really push an artist forward. Nowadays, it seems that what matters most is the music itself – whether a track resonates with listeners and gains momentum. If a song goes viral, it’s more significant than the label it’s released on. The way people discover music has changed, and so has the role of traditional labels.
What does the future hold for you?
Hopefully, more music, growth and opportunities to push my sound further. Now that I’ve started my new strictly Acid Techno / Trance project ACIDBOY, which is a sort of a back-to-the-beginnings project, I’m excited to see where it will take me. My goal is to keep doing what I love: creating music, connecting with fans and supporting other artists that I love. I’m excited to see where the journey takes me.
PHOTOS: Juanmar Alvarado
