Apple Music is making waves in the music streaming landscape with its expanding Club Live streaming series. This initiative is set to gain fresh momentum through a significant new partnership with The Warehouse Project, a hallmark of Manchester’s cultural scene, coinciding with the venue’s 20th anniversary season this fall.
This partnership comes on the heels of the successful launch of Club Live with EDC Las Vegas earlier this month. Now, The Warehouse Project is stepping in as the next cornerstone of the series, promising to broadcast select live performances directly from Manchester starting in September. This collaboration broadens the reach of both platforms, making exciting live music accessible to a global audience.
Mark Abbott, Promoter and Head of New Business at The Warehouse Project, expresses enthusiasm about this collaboration, stating, “We’re proud to continue and expand our partnership with Apple Music for WHP26 as we celebrate a 20-year milestone of The Warehouse Project.” His commitment to sharing the rich legacy of WHP is clear as he notes, “This partnership allows us to capture and share the experience of WHP far beyond Manchester, reaching audiences around the world as we platform both homegrown and global talent for years to come.”
Since its inception in 2006 at Boddington’s Strangeways Brewery, The Warehouse Project has played a significant role in shaping modern club and rave culture. With its evolution from Store Street to its current location at Depot Mayfield, the venue has welcomed an array of influential electronic artists, making it a beacon for music lovers. Some of the iconic acts that have graced its stage include Bonobo, Four Tet, Disclosure, and Hannah Laing, among others. Many of these performances are now available for streaming on demand in Spatial Audio for Apple Music subscribers, adding a layer of richness to the listening experience.
This partnership with Apple Music underscores the platform’s dedication to delivering an authentic club experience to listeners around the world. With Club Live, fans can immerse themselves in the energy of Manchester’s famous dancefloors as select WHP sets will be streamed live in real time. This model not only elevates the experience for existing fans but also introduces new audiences to the vibrant culture surrounding The Warehouse Project.
The Warehouse Project’s 20th anniversary season kicks off on Friday, September 18, setting the stage for celebrations filled with music and excitement. Upcoming details about Club Live broadcasts, including artist line-ups and additional schedule information, will be unveiled soon, promising an enticing lineup that showcases both established and rising stars within the electronic music scene.
Regular Club Live sessions will soon roll out from various clubs, festivals, and Apple Music’s studios. This initiative aims to spotlight both influential veterans of the genre as well as emerging up-and-comers, creating a comprehensive archive of live dance music performances. For those eager to join the excitement, fans can tune into live broadcasts for free on Apple Music Club, with the option to enjoy the audio on demand through an Apple Music subscription after each session.
