The Revival of Stinsen Shopping Mall: Mall Call Festival to Transform Solletuna’s Landscape
Nestled in Sollentuna, just north of Stockholm, the silent and deserted Stinsen shopping mall is poised for an extraordinary renaissance. On November 27, the Stinsen will be transformed from a mere relic of commercialism into a pulsating hub of electronic dance music and contemporary club culture. This revival kicks off with Mall Call, a pioneering festival set to infuse new life into the vast 30,000-square-meter complex that has remained largely vacant for several years.
A Visionary Initiative
The brainchild of event organizers Luger and Nanana, Mall Call aims to craft an immersive experience where music, art, and the environment merge seamlessly. Visitors can expect a journey through the once-bustling shopping mall, now reimagined as a festival ground filled with dance floors, stages, and themed areas that pay homage to the spaces that once housed shops and eateries. Inspired by successful international projects like Drumsheds in London, where the remnants of commercial architecture have been revitalized into dynamic club scenes, Mall Call emphasizes the role of the venue itself. Here, Stinsen isn’t merely a backdrop—it is the very canvas upon which the festival unfolds.
Reinventing an Iconic Space
Stinsen originally opened its doors in 1995 and briefly reopened in 2009 before succumbing to vacancy. Yet its distinctive architecture and flexible interiors offer the perfect stage for transformation. The festival envisions turning every corner of the mall into a new discovery—a wine bar nestled in a former optician’s store, a vibrant dance floor replacing what was once an electronics outlet, or enthralling art installations sprouting in the guise of a former supermarket. This creative reimagining not only offers surprises at every turn but also invites participants to embark on a multi-sensory journey that intertwines music and art in unexpected ways.
A Celebration of Unity Through Music
At the heart of Mall Call is the unifying power of electronic dance music (EDM). This genre’s capacity to bring people together in shared, intense experiences is a key theme of the festival. By harnessing the unique size and raw aesthetic of Stinsen, the organizers aim to cultivate an environment that challenges conventional club settings. Here, the venue will morph into a creative stage, where music and visual expressions coalesce, creating a visceral atmosphere that invites participants to let loose and lose themselves in the moment.
Lineup and Ticket Information
Fans of electronic music will be eagerly awaiting the festival’s lineup, which promises to blend compelling talent from both Swedish and international artists. The anticipation builds as the lineup is set to be unveiled on August 31 at 10:00 AM, coinciding with the launch of Early Bird ticket sales. This is quickly followed by the release of regular tickets at 10:00 AM the next day, September 1. Enthusiasts can find comprehensive information regarding tickets and the festival’s program exclusively on its official website.
A Movement of Urban Creativity
Mall Call signifies more than just a festival; it represents a burgeoning movement that places the venue as central to the experience as the performing artists. This convergence of urban creativity and club culture underlines a commitment to rethinking how unused city spaces can foster dynamic cultural practices. For Stockholm, this festival is a bold endeavor to reimagine its vacant locations, weaving together architecture, electronic music, and community into a rich tapestry of transformative experiences.
As the countdown to Mall Call begins, the excitement is palpable. This festival not only marks a significant shift in how spaces can be repurposed but also invites the community to engage with their urban environment in a profound and memorable way.
