Sky has unveiled a new advertisement titled “That’s Christmas Sorted,” directed by noted music video director Dave Meyers. The ad creatively blends costumes from popular TV shows and employs advanced AI production techniques to showcase a vibrant dance party set to the infectious track ‘Groovejet’.
Creative Use of Costumes
The advertisement features iconic costumes from shows like Wicked, Friends, and Bridgerton, presenting a fantastical scene where beloved characters engage in a joyful dance celebration. This artistic choice highlights the theme of togetherness and festive spirit that the campaign aims to convey.
Reviving a Dance Classic
‘Groovejet,’ originally released in 2000 by Italian producer Spiller featuring Sophie Ellis-Bextor, remains a significant dance anthem. The track, notable for its disco-house sound, became a chart-topping hit in the UK after a notable competition in the charts. It has maintained its status as a dance floor favorite through the years and is historically recognized as the first song ever played on an iPod.
Festive Dance Music Trends
This year, dance music continues to play a central role in various holiday advertisements. Other brands, such as LEGO and JD Sports, have also incorporated dance tracks into their festive campaigns, emphasizing the genre’s widespread appeal during the holiday season.
Explore More from Sky
To experience the festive spirit showcased in Sky’s latest campaign, viewers can watch “That’s Christmas Sorted” and explore more about Sky’s seasonal offerings on their website.
More electronic music news on BEATMAG TV.
