DOWNTOWN—A downtown Atlanta megaproject proposal that would eclipse Centennial Yards in terms of sheer square footage and height is off to a rocky financial start, as Bisnow Atlanta relays this week.
Webstar Technology Group, the proposed developer of multi-phase Forge Atlanta, has reportedly defaulted on the mortgage it took out in December with an entity controlled by the 10-acre site’s previous owner, Russell McCall, the homegrown success story behind Atlanta-based Gourmet Foods International.
Webstar financed almost all of the purchase of Forge Atlanta’s acreage near Castleberry Hill with a $33.7-million, short-term loan from McCall that was set to mature March 2—before being extended to April 1. Citing Securities and Exchange Commission filings, Bisnow reports Webstar generated no revenue in 2024 or 2025 and failed to repay the loan by the deadline, though negotiations continue to extend the loan again to October—with a penalty to the tune of $1.9 million in extension fees and interest. A finalized agreement is expected next month.
Daytime rendering of the high-rise Forge Atlanta proposal between Interstate 20 (bottom) and Mercedes-Benz Stadium.Renderings courtesy of Forge Asset Management/Webstar Technology Group
In an interview with the website, McCall sounded optimistic that Atlanta-based Webstar’s crypto-backed plans would eventually come to fruition. Forge Atlanta’s scope calls for $3.8 billion of development totaling more than 8 million square feet.
The $756-million initial phase, for which Webstar has been trying to secure financing, would entail roughly 600 for-sale, luxury condo units. Other phase-one components would see a 300-room hotel and about 60,500 square feet for retail and entertainment, as Webstar reps relayed in December when announcing the land purchase.
Develop Fulton, the Fulton County economic development authority, approved a nearly $224-million incentive package for Forge Atlanta in October that would lend tax breaks to the project’s first phase, should it deliver as planned.
The 10-acre site where Ted Turner Drive meets Whitehall Street in the broader context of downtown. Courtesy of SSG Realty Partners
Develop Fulton has estimated the initial phase could generate roughly 2,100 construction jobs and 900 permanent ones. Future phases call for the addition of affordable housing and public spaces, according to Webstar and company.
Webstar describes itself as a pioneer in the “tokenization of real estate assets,” with a goal of redeveloping “urban and resort landscapes through smart design, community focus, and cutting-edge technology.” Forge Atlanta would mark its first development of any scale.
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LINDBERGH—Rubenstein Partners is celebrating a leasing win this week at its transit-connected Uptown Atlanta project after inking a nearly 33,000-square-foot lease with public safety tech company Coreforce.
Coreforce (formerly Decatur-based Utility Associates) has rebranded and uprooted its 200-plus employees to Uptown, with plans to occupy the entire 10th floor of an office tower where Buckhead meets Midtown. Officials with Coreforce, a provider of tech-backed software for frontline professionals and first responders, say the space will allow for growth and proximity to customers—while lending employees immediate access to an amenitized, mixed-use experience at the revived district.
Uptown Atlanta’s refurbished main office towers. Courtesy of Uptown Atlanta
Other new additions to Uptown’s nearly 1 million square feet of offices include The Academy for Innovation in Medicine—a free public charter school—and a national consulting firm that uprooted from Midtown.
For those keeping score, meanwhile, the roster for Uptown’s 110,000 square feet of retail space now includes: White Windmill, Madre Selva, J’ouvert Caribbean Kitchen, Bene Korean, Sugarcoat, Roundhouse Kickboxing, The Commodore, 26 Thai Kitchen and Bar, and Chow À La Carte at Uptown Test Kitchen.
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OLD FOURTH WARD—A mishmash of Atlanta Beltline weekend vibes and electronic dance music is bound for Historic Fourth Ward Park (near the skatepark) from 2 to 10 p.m. Saturday. The free EDM event, “Beats on the Beltline,” will feature local DJs, food, and artist tents for a full day of music and dancing in Old Fourth Ward.
“What started as a small park meetup has grown into a 5,000-plus person event while maintaining its laidback, come-as-you-are vibe,” organizers wrote to Urbanize Atlanta via email. Beats on the Beltline is described as both family and dog-friendly. More details here.
Courtesy of Beats on the Beltline
Also worth noting, of course: Next door, in “Atlanta’s first suburb,” the 2026 Inman Park Festival and Tour of Homes runs from Friday to Sunday.
The event’s quirky, legendary parade steps off at 2 p.m. Saturday. Free, neighborhood-wide festivities start at 11 a.m. both Saturday and Sunday.
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Porches planned for the project’s Howard Street facades. Courtesy of Stryant Investments; designs, Smith Dalia Architects
KIRKWOOD—A controversial, residential project that would replace a vacant, church-owned Kirkwood corner with housing for homeless seniors is set to come before the Atlanta Zoning Review Board next week, Rough Draft Atlanta reports. The proposal, which calls for 47 micro apartments averaging 260 square feet, has drawn impassioned arguments both for and against. Some residents are now crying foul over a perceived lack of transparency pertaining to rezoning request documents and emails between the developer and the district’s city councilmember.
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