RØZ: The Rising Stars of Latin EDM
In the vibrant world of electronic dance music, few acts have managed to capture attention like RØZ, the dynamic duo from Querétaro, Mexico. Composed of 22-year-old Manolo Cabrera and 25-year-old Hugo Lara, RØZ has rapidly ascended the festival circuit, captivating audiences with their distinctive fusion of heart-thumping electronic beats and Latin house rhythms.
Humble Beginnings in Hollywood
Recently, Cabrera and Lara were spotted at Sightglass Coffee in Hollywood, casually discussing their journey over iced coffees and juice bottles. With streetwear aesthetic that resonates with their generation, they might appear like typical Gen Zers. However, their artistic endeavors tell a different story. Over the last year, they have formed a powerful presence in the festival scene, playing at renowned events such as Coachella, Lollapalooza Chicago, and EDC Las Vegas.
“This year has been insane for us,” Cabrera shared, explaining their surprise at drawing large crowds even during festival performances. “The stage workers would comment on how our audience outnumbered that of the headliners. It feels affirming to know that Latino music is being appreciated.”
A Bold New Release: “Se Esta Haciendo Tarde”
Their debut album, “Se Esta Haciendo Tarde,” is a milestone in their burgeoning career, featuring 19 tracks that reflect their introspective and innovative approach to music. Released just last week, this album encapsulates their growth both as DJs and vocalists. “We are neither fully DJs nor fully singers, but artists,” Cabrera explained. As a testament to their versatility, the album blends synth work, vocal harmonies, and rich mixing to create a unique auditory experience.
Notable collaborations with Latin superstars like Peso Pluma, J Balvin, and Ryan Castro elevate the LP, which defies easy categorization. Their sound, infused with a Latino flair, sets them apart from many peers in the EDM landscape.
Artistic Evolution and Social Media Empowerment
Cabrera and Lara’s musical journey began during the COVID-19 lockdown, a period that saw a creative surge among many young Latin artists. They leveraged social media platforms like TikTok to gain traction as they experimented with their sound.
Describing their music, Cabrera stated, “It’s like if Fred Again, Skrillex, Frank Ocean, Mora, and Bad Bunny adopted a child and raised him.” Their early works—remixes of well-known songs from artists like Bad Bunny—paved the way for original tracks such as “Cora de Hielo,” which they produced while collaborating with emerging local talents.
The Poignant Fusion of Sound and Emotion
“Se Esta Haciendo Tarde” takes inspiration from the ephemeral beauty of cherry blossoms, symbolizing the need to cherish fleeting moments of beauty. Each track crafts a distinct narrative, from the glitchy beats of “Acelero Lento” to the acoustic ballads that underscore their emotional range. Songs like “Ya es de Noche” and “Hanami,” replete with pulsing rhythms and evocative lyrics, showcase their ability to weave together disparate musical influences seamlessly.
“This album holds a dramatic essence,” Lara remarked, noting that the interpretations of their work may evolve over time, just as listeners may come to view them differently years down the line.
Breaking Barriers for Latin Representation in EDM
Despite their rapid success, Cabrera and Lara acknowledge the challenges Latino artists face in the music industry. Their Coachella debut, where crowds flocked to see them perform, highlighted the underrepresentation of Latino acts in headlining roles. “In this genre, you rarely envision a Latino headliner,” Cabrera reflected. But progress is evident; the visibility of acts like Colombian singer Karol G—a first at Coachella—shows promise for the future of Latin artists in mainstream music.
Their dedication to their craft is unwavering. Cabrera passionately articulated their ambition: “Just because I’m Mexican or Latino doesn’t mean I can’t connect with people the same way anyone else can. Headlining is undoubtedly possible for us.”
Anticipation for the Future
As RØZ embarks on their North American tour, starting on October 21, anticipation continues to build. Their recent rise has led to sold-out shows, and they are poised to leave a lasting mark on the electronic music landscape. The duo’s journey thus far underscores the growing appreciation for Latin-infused EDM and the power that music has to bridge cultures and connect hearts.
With RØZ at the forefront, the future of EDM appears bright—transformative, eclectic, and undeniably vibrant. Their narrative not only champions their artistry but also embodies the resilience and creativity of a new generation of Latin musicians.
