Apple Music’s Club Live Expands: A Powerful Partnership with The Warehouse Project
Photo Credit: The Warehouse Project
Apple Music is making waves in the livestreaming music scene by expanding its Club Live initiative through an exciting new partnership with Manchester’s iconic The Warehouse Project. This move aligns with the celebration of The Warehouse Project’s 20th anniversary, set to elevate the live music experience for fans across the globe.
This partnership follows the launch of Club Live, which debuted spectacularly with performances from EDC Las Vegas earlier this month. Now, The Warehouse Project joins the ranks of prestigious venues that are partaking in this innovative livestreaming series. Throughout the fall season, select performances from WHP’s lineup will be streamed live directly from Manchester, bringing the pulse of the dance floor to audiences who can’t be there in person.
The Warehouse Project: A Modern Music Institution
The Warehouse Project, which launched at the historic Boddington’s Strangeways Brewery in 2006, has played a pivotal role in shaping modern club and rave culture. Since its humble beginnings, WHP has transitioned from Store Street to its current prominent location at Depot Mayfield. Over the past two decades, the venue has been a stage for some of electronic music’s most significant talents—spotlighting underground pioneers, global superstars, and emerging artists alike. “We’re proud to continue and expand our partnership with Apple Music for WHP26 as we celebrate a 20-year milestone of The Warehouse Project,” says Mark Abbott, Promoter and Head of New Business at The Warehouse Project.
A New Era of Broadcast: Streaming Whirlwinds
With the expanding Club Live initiative, Apple Music aims to provide free livestreams of select performances from The Warehouse Project’s 2026 season, making it accessible to a global audience. For those who miss the live experience, select sets will also be available to stream on demand in immersive Spatial Audio following the broadcast. This innovative approach not only enhances the listening experience but also capitalizes on Apple Music’s commitment to delivering groundbreaking audio technology, thanks to their partnership with Shazam which allows for the monetization and tracking of DJ mixes.
Stephen Campbell, Global Head of Dance, Electronic Music & DJ Mixes at Apple Music, shared his enthusiasm: “The Warehouse Project has spent twenty years creating defining moments in electronic music culture for artists and fans alike. Bringing WHP into Club Live is a natural extension of our vision to celebrate one of the world’s most influential dance music institutions.” This partnership represents a convergence of music and technology, creating an elevated experience that truly connects artists and fans regardless of geographical barriers.
Anticipation Builds for WHP’s 20th Anniversary Season
The Warehouse Project’s 20th anniversary season is set to kick off on Friday, September 18. Fans can look forward to detailed announcements regarding artist lineups, broadcast schedules, and more shortly. The Club Live sessions will not only include performances from WHP but will also spotlight a diverse array of influential DJs and emerging voices from both clubs and festivals around the world.
Listeners can tune in for free through Apple Music Club to access the livestreams, while audio from these sets will be available for subscription-based on-demand listening. By establishing a unique archive of live dance music performances, Apple Music is crafting a digital space where the vibrant energy of festivals and clubs can be relived time and time again.
Past performances from notable artists like Bonobo, Four Tet, Sonny Fodera, and Disclosure, among others, are already available for streaming on demand in Spatial Audio with an Apple Music subscription. This growing collection underscores not just the platform’s commitment to the electronic music community but also its role in shaping the future of live music experiences.
